In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, find out how the brokers at Charleston’s Maison Real Estate put their collaborative approach to work for buyers and sellers.
For many of today’s luxury buyers, the perfect vacation property may be closer than they think. As international travel remains restricted, buyers are taking note of the second-home markets that have always been in their backyards — world-class treasures hidden in plain sight.
Real estate marketing matters — that’s a given. Your approach to real estate marketing is what sets you apart from the competition. It also shapes how your clients perceive your business. Anyone can have a pretty website and consistent social media presence, but if the story your brand tells on those platforms is inauthentic, it’s not going to resonate.